The excitement of a new challenge

How do we embark on the challenge? How do we become pioneers and spread the word about adding consciousness in business? How do we find the ones who were crazy enough to care about the general crowd other than their paperwork?

A game of power? Over who?

What defines success? How come there is a recipe that we are supposed to follow and get something that we should enjoy as much as a Kartoffel Salad. Its the taste of affording a good life that we want in our mouth?